Atelier 4, article 3
© General Motors Corporationís 1998 PHILANTHROPIC
We are pleased to present this 1998 update to the General Motors Philanthropic
Annual Report. This report details GM's commitment to giving back to the
communities where we have operations. While we realize that the terms "giving
back" and "making a difference" tend to be overused these days, it is our
belief that devoting a portion of our profits to our communities is an
appropriate responsibility of a global corporation. We believe it is essential
to invest in organizations dedicated to improving the environmental, economic,
social, educational and cultural prosperity of our communities.
1998 was a year of dramatic change for General Motors. The summer brought
a major reorganization of GM's corporate structure, merging our North American
and international operations into a single global automotive entity. The
year concluded with the spin-off of our parts subsidiary, Delphi Automotive
Systems, which accounted for over one-third of our worldwide employment
and for over 14% of our philanthropic activities.
Through it all, GM once again ranked among the world's top corporations
in philanthropy. The GM Foundation, established in 1976 and funded entirely
by GM, provides the focal point for administering GM's philanthropic programs.
In 1998, combined worldwide contributions of GM and the GM Foundation were
over $71 million.
GM Chairman Jack Smith, left, presents the GM
cancer research Foundation's Sloan Prize
to Dr. Paul Nurse, Director of the Imperial
Cancer Research Fund in London, United Kingdom
In our ongoing efforts to strengthen our philanthropic base and reach
farther into the global community, we announced plans for a global volunteerism
program - GM Volunteer PLU$. This innovative new program recognizes and
rewards employees for the time they spend volunteering with charities in
their communities. GM Volunteer PLU$ enables employees to direct a monetary
gift from the GM Foundation to local charities where they regularly participate
In our continuing effort to promote child passenger safety and education,
GM and the United Automobile Workers (UAW) will partner with the National
Association for the Advancement of Colored People (NAACP), the National
Council of La Raza (NCLR) and the National SAFE KIDS Campaign to distribute
child safety seats to underrepresented families. This alliance is part
of GM's $5 million pledge to support the America's Promise initiative chaired
by General Colin L. Powell, USA (Ret).
GM's long-standing commitment to the United Way continued in 1998. The
GM Foundation contributed $6 million and employees pledged almost $30 million
to chapters throughout the United States for a total of over $36 million,
making GM the largest contributor to United Way among U. S. corporations.
We believe that if GM is to retain its position as the premier car
and truck company in the world, we must continue to support our many constituencies
through these vital community programs. This direct involvement in and
concern for communities expresses the true spirit of GM's commitment to
good corporate citizenship.
A.) G.M. : ON EDUCATION.
The GALAXY Classroom ($500,000). This
initiative was developed to help children at an early age build cognitive,
creative and literacy skills to become lifetime learners and productive
workers. GM piloted the program at 23 schools in the United States and
two in Mexico, providing the opportunity to integrate high technology into
the elementary classroom. The program features science curricula for first
and fifth grades designed to spark students' interest in science through
hands-on experiments and interactive programs that foster the development
of critical thinking processes and core science concepts. It also features
a fourth-grade English language arts curriculum based on themes relevant
to students' lives that build self-esteem, provide a common experience
for all students in the network and serve as a springboard for language
GM has a long-standing commitment to education and has
consistently been a leader among contributors to the educational community
and the quality of the programs receiving support. GM believes quality
education is vital to the future of American industry, which depends on
an educated workforce to succeed in an increasingly dynamic, technologically
complex and competitive environment. This is especially true for the automobile
industry, which employs 6% of all engineers in the United States and conducts
12% of all corporate research and development. GM provides funding at elementary
through post-doctoral level. Many of the programs receiving support are
designed to create educational opportunities for minority men and minority
women as they prepare for careers in engineering, science, mathematics
GM maintains ongoing relationships with universities that
are members of our Key Institution Program, comprised of schools that have
been selected primarily for the quality of their engineering and business
programs. The majority of our educational contributions are for science
and engineering, with much of the remainder supporting business education.
GM supports Key Institutions with cash grants and equipment donations.
Examples of universities that receive major GM support include:
GM also provides grants that match employee contributions
through the GM Higher Education Matching Contributions Program. In 1997,
GM matched $1,045,000 in contributions representing more than 3,400 employee
contributions directed to more than 450 accredited, degree-granting institutions.
In addition to providing grants to colleges and universities,
GM provides support to students. In 1997, GM provided over 900 scholarships,
totaling more than $1.9 million to outstanding engineering and business
students. Participating students also gained work experience related to
their studies through internships at GM facilities. GM Scholarship Programs
GM Intern Scholarship Program provides financial awards to
outstanding interns - primarily those enrolled in engineering and business
curricula - that have completed a summer internship in an outstanding manner
at a GM facility;
GM Minority Engineering and Science Scholarships ($400,000)
for outstanding minority male and female students enrolled in full-time
science and engineering programs;
GM Minority Automotive Scholarship Program for minority students
interested in retail automotive careers, leading to positions as automotive
dealers or dealership general managers; and,
GM Engineering Excellence Awards Program, providing scholarships
to eight United Negro College Fund's Historically Black Colleges and Universities
and to the Hispanic Association of Colleges and Universities to prepare
students for technical, engineering and business careers.
K-12 Education Programs
GM is a leader in support of K-12 education both in terms
of financial contributions and the dedication of thousands of GM employees
and retirees who work as volunteers with local schools. Examples of GM's
significant K-12 initiatives include:
The following are examples of organizations receiving support
through the GM pre-college support strategy:
GM Skilled Trades and Engineering Explore the Possibilities
Program ($1.6 million). Through the program, GM skilled tradespeople and
engineers link middle school teachers and their students to the world of
manufacturing through GM facility visits, videotapes and lively classroom
discussions. The program, which has captured the attention of the U.S.
Departments of Education and Labor, the National Science Foundation, and
National Research Council, along with Fortune and Business Week magazines,
encourages students to continue math and science studies as they gain an
inside view of careers in skilled trades and engineering. In Warren, Ohio,
over 12,000 middle school students had the opportunity to see firsthand
the long-term advantages of studying mathematics and science through a
program being offered by Delphi Packard Electric Systems and GM's Lordstown
Assembly and Metal Fabrication plants. Thirty-five school districts in
the area participated in the Explore the Possibilities program, with a
focus on piquing the interests of female and minority students in particular.
The local GM Community Relations Committee, composed of GM executives from
the local plants, coordinated the program.
The Society of Automotive Engineers' World in Motion Program
is designed to promote students' interest in science and engineering as
it strengthens technical science literacy.
DAPCEP (Detroit-Area Pre-College Engineering Program) is
a middle/high school program coordinated with the Detroit Public Schools
to motivate and prepare minority students for careers in engineering and
science. GM engineers serve as mentors for students who construct a vehicle
through the GM Paper Vehicle Project.
The LEAD Program in Business selects academically-gifted
minority students to attend summer business programs on graduate business
school campuses. Students gain an understanding of basic business principles
and the career opportunities available in business.
GM has been a Cornerstone School Partner since 1992, sponsoring
the education of ten kindergarten through middle school students at three
campuses in Detroit. The Cornerstone program focuses on writing, reading,
math, science, reasoning and moral development, and has grown in enrollment
each year since its inception.
GM was a charter sponsor ($500,000) of the FIRST Foundation,
an organization that seeks to interest and inspire students in mathematics
and science. FIRST (For Inspiration and Recognition of Science and Technology)
is designed to develop a "mind sport" that rivals the enthusiasm and esprit
de corps of the best athletic competition. The focus of FIRST is to use
industry resources to inspire high school students to become interested
in the sciences.
In April 1998, FIRST hosted nearly 200 teams in the United
States and involved more than 7,000 high school students in the innovative
FIRST Robotics Competition, which held its national competition at Walt
Disney World's EPCOT Center in Orlando, Florida. Ten GM and Delphi teams
competed in the event with the Delphi Electronics Systems/Kokomo (IN) High
School Team taking First Place. Out of the four teams in the semi-finals,
three were from General Motors, including the Milford Proving Ground/Huron
Valley (MI) Schools Team and the GM Powertrain/Pontiac (MI) Northern High
The GM Proving Ground team was a finalist in the Chairman's
Award competition for community involvement and won the "Honeywell Leadership
in Control Award" for their innovative robot control system. Delphi Energy
& Engine Management System/Northwestern High School in Flint, Michigan
was named "Rookie All-Star" for their outstanding first year performance.
FIRST is committed to linking the world's best engineers
as role models with high school students to influence their career choices
while reinforcing the national goals of being a world leader in business
and education. Headed by Andrew Allen, former astronaut and director of
NASA's International Space Station Program, FIRST's mission is clear: Team
up the resources and hands-on experience of industry's best engineers with
the enthusiasm and inquisitiveness of today's high school students and
the nation will begin to make inroads into improving its international
GM Sponsorships of Student Competitions
GM sponsors the Formula SAE (Society of Automotive Engineers)
competition for engineering students to conceive, design, fabricate and
compete with small formula-style racing cars. The restrictions on the car
frame and engine are limited so that the knowledge, creativity and imagination
of the students are challenged. The cars are built with a team effort over
a period of one year and are taken to a host institution for judging and
comparison with about 90 other competitors from across the nation. The
end result is a great experience for young engineers in a meaningful engineering
project as well as the opportunity of working in a dedicated team effort.
MATHCOUNTS is a national mathematics competition for middle
school students designed to build skills, promote strategic problem-solving
and sharpen analytical abilities.
Additional Educational Initiatives
Examples of other organizations receiving GM support include:
GM has been a major contributor to the United Negro College
Fund (The College Fund/UNCF) since its inception in 1944, donating more
than $1 million annually to the Fund. GM supports UNCF's major events,
such as the premier of "An Evening of Stars - A Celebration of Educational
Excellence," which replaced the Lou Rawls' Parade of Stars telethons of
previous years. Six GM employees who graduated from UNCF member institutions
were featured as part of the organization's success stories.
GM China has been a major contributor to two technical centers
at Tsinghua University in Beijing and Jiaotong University in Shanghai.
In addition, it has been a lead sponsor of the Shanghai Special Olympics
Adopt-A-School Program. The program involves sponsoring one of Shanghai's
special education schools by providing volunteers to coach the school's
children in preparation for Special Olympics activities and by providing
cash donations to cover costs.
GM contributed almost $200,000 to the Windhoek Vocational
Training Centre in Namibia, Africa for the purchase of automotive training
equipment and vehicles used in training. This project is a cornerstone
of the Namibian government's economic empowerment policy in that it will
employ about 100 black Namibians. Until 1990, black Namibians were denied
technical training and economic empowerment while under white South African
In Israel, GM contributed $300,000 to the GM/Israel University
Program for Technology, Research and Development in Tel Aviv.
In Indonesia, GMBI supports the International School and
also supports an environmental education and conservation group with the
donation of vehicles.
Engineering and Science Development Foundation
Hispanic Association of Colleges & Universities
International Foundation for Education and Self-Help
Medical Education for South African Blacks
National Action Council for Minorities in Engineering
National Defense University Foundation
National Hispanic Scholarship Fund
Power of the Pen
Presidential Scholars Foundation
Society of Automotive Engineers (SAE) Vision 2000
Society of Women Engineers
Youth Development Fund of the Vocational Industrial Clubs
B.) G.M. : ON ENVIRONMENTAL AND ENERGY INITIATIVES.
GM and The Nature Conservancy, an
international environmental organization, have entered into a partnership
in which we have committed to spend up to $5 million over five years to
assist in the preservation of land and water ecosystems in North America,
Latin America, the Caribbean and the Asia/Pacific region.
GM supports a variety of environmental organizations whose
objectives, goals and activities are aligned with the General Motors Environmental
Principles. In addition, special consideration is given to organizations
that are internationally recognized and support programs that have a worldwide
scope, applicability and/or multinational advocacy, irrespective of national
origin. GM also seeks to support organizations that advocate an approach
that seeks solutions to unite economic, social and environmental goals.
GM Environmental Principles
As a responsible corporate citizen, GM is dedicated to
protecting human health, natural resources and the global environment.
This dedication reaches further than compliance with the law to encompass
the integration of sound environmental practices into our business decisions.
The following environmental principles provide guidance to GM personnel
worldwide in the conduct of their daily business practices :
The following illustrate several of the organizations and
activities we have engaged in support of the GM Environmental Principles:
We are committed to actions to restore and preserve the environment.
We are committed to reducing waste and pollutants, conserving
resources and recycling materials at every stage of the product life cycle.
We will continue to participate actively in educating the
public regarding environmental conservation.
We will continue to pursue vigorously the development and
implementation of technologies for minimizing pollutant emissions.
We will continue to work with all governmental entities for
the development of technically sound and financially responsible environmental
laws and regulations.
We will continually assess the impact of our plants and products
on the environment and the communities in which we live and operate with
a goal of continuous improvement.
GM and The Nature Conservancy, an international environmental
organization, have entered into a partnership in which we have committed
to spend up to $5 million over five years to assist in the preservation
of land and water ecosystems in North America, Latin America, the Caribbean
and the Asia/Pacific region.
GM supports the Global Rivers Environmental Education Network
(GREEN), which seeks to improve education through a global network that
promotes watershed stewardship. The program includes business, government
and community partners and provides opportunities for students around the
world to enhance their interest in science.
GM has also established the General Motors Environmental
Excellence Awards. These awards are intended to recognize promising students
with career interests in an environmental field. The program combines academic
studies with volunteer experiences addressing environmental issues.
GM also provides support to the World Environment Center,
the Foundation for Business and Sustainable Development and the World Resources
Other Environmental Initiatives
As a responsible corporate citizen, GM is committed to
educating the public regarding environmental practices. Many of our local
units are involved within their communities in this endeavor. Following
are some of our current programs from around the globe:
The GM Powertrain castings plant in Bedford, Indiana has
been active in local and regional environmental awareness. The plant hosted
an Environmental Expo that included forty information booths highlighting
topics on ways to minimize waste in homes and how to recycle. Local children
were educated regarding the science of wastewater treatment and through
a GM-sponsored exhibit entitled "EARTHQUEST: The Challenge Begins," which
was housed at the Indianapolis Children's Museum. Plant employees have
volunteered to clean up litter on a local roadway and educate youth about
careers that are available in the science and engineering disciplines.
The GM Powertrain plant in Saginaw, Michigan hosted a UAW-GM
Foundry Fun Fair that emphasized the importance of the environment. This
event included demonstrations, tours and a 100-foot tall landfill structure
ride. The program was geared to attract the youth of the community who
were especially delighted with the four acres of wetlands that they toured.
As part of Earth Day activities, Detroit-area environmental
engineers visited local elementary school classrooms. Using a GM-produced
video, crossword puzzles and hands-on experiments, the GM environmental
professionals introduced the students to various environmental topics.
GM environmental engineers are involved with the U.S. Army
Tank - Automotive and Armaments Command (TACOM) Math and Science Summer
Camp in Warren, Michigan. As part of the camp curriculum, the GM engineers
teamed up with the Clinton River Watershed Council to introduce sixth and
seventh grade students to environmental engineering.
In the United Kingdom, GM's subsidiary, Vauxhall, is a corporate
member of the Wildlife Trust. Vauxhall sponsors programs such as "Britain's
Greenest Fleet" award, Luton Borough Council's Environmental Award, Friends
of the Meadows and the Mersey Forest Education Park. Other Environmental
Together with the Mexican Automotive Industry Association,
GM de Mexico participates in a community environmental education program
that is implemented through conferences and video presentations in schools,
social clubs and other public places; through radio and television programs;
and through national newspapers.
Opel Taiwan created a program called "Initiatives for the
Environment" to increase community awareness and promote environmental
activism in Taiwan. This includes :
A special Earth Day television program, a family-oriented
variety special with song, dance and speeches by Taiwan's most prominent
Creation of the Opel Butterfly Valley and the presentation
of the Opel Environmental Award. The Opel Environmental Award is a program
which gives exposure to and awards individuals for exemplary environmental
projects or works here in Taiwan. Three years running it has gained the
support and endorsement of the Taiwan Environmental Protection Agency (EPA).
It is judged by a panel of distinguished environmentalists, government
officials and industrialists. Among the judges is also a representative
of the U.S. EPA. The mission of the program is to foster creative solutions
for a better environment in Taiwan.
Sponsorship of the Opel Scrap Car Towaway Hotline campaign
and the Opel Acid Rain campaign.